Following the latest development from Meta, content creators in Nigeria can now monetise their content and earn money through Facebook in-stream ads, live ads, ads on reels, bonuses and subscriptions.
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If you’re a content creator or business owner looking to monetize your Facebook presence, understanding the eligibility requirements is very very important.
Facebook offers several monetization options, but to access these, you must meet specific criteria.
This guide will help you determine your eligibility for Facebook monetization and outline the steps you need to take to start earning.
How to Know If You Are Eligible for Facebook Monetization
The first step towards monetization is adhering to Facebook’s Partner Monetization Policies. These policies ensure that your content is suitable for ads and other monetization features. Key aspects include:
- Community Standards Compliance: Your content must comply with Facebook’s Community Standards, avoiding prohibited content such as hate speech, violence, and adult content.
- Content Ownership: You must have full rights to all the content you post. This includes images, videos, and music.
- Follow Content Guidelines: Your page should follow content guidelines that promote a positive user experience. Avoid misleading, sensational, or clickbait content.
Eligible Country or Region
Monetization features are only available in certain countries and regions. Ensure that your page is based in one of the eligible locations. As of now, Facebook monetization is available in countries like the United States, Canada, the United Kingdom, and many others. Check the latest list of eligible countries on Facebook’s official page to confirm.
Page or Profile Requirements
Your Facebook page or profile must meet the following criteria:
- Follower Count: You need a minimum number of followers or likes. For some monetization tools, such as in-stream ads, your page must have at least 10,000 followers.
- Engagement: High levels of engagement and activity on your page are essential. Facebook considers your page’s activity, engagement, and follower count when determining eligibility.
- Age Restrictions: You and your page administrators must be at least 18 years old.
Adherence to Facebook's Community Standards and Terms
Your page must consistently follow Facebook’s Community Standards and Terms of Service. Violations, such as spamming or inappropriate content, can disqualify you from monetization.
Monetizable Content Criteria
Not all content is eligible for monetization. Ensure your videos and posts meet the following:
- Video Length: For in-stream ads, videos must be at least one minute long, and for mid-roll ads, videos should be at least three minutes.
- Original Content: Your content must be original. Reposted or reused content that does not belong to you is not eligible.
- Quality and Engagement: High-quality content that encourages user interaction is more likely to be approved for monetization.
Comply with Facebook's Monetization Eligibility Standards
Facebook sets specific standards for each monetization tool. These include:
- In-Stream Ads: At least 600,000 total minutes viewed in the last 60 days, and at least five active videos.
- Fan Subscriptions: A minimum of 10,000 followers or 250 returning weekly viewers, and at least 50,000 post engagements or 180,000 minutes watched in the last 60 days.
- Branded Content: Only available to pages that meet community and partner standards.
Application Process
Once you meet the eligibility criteria, you can apply for monetization:
- Access Creator Studio: Go to the Monetization section in Creator Studio.
- Review Your Page: Select the page you want to monetize and review your eligibility status.
- Submit Application: Follow the prompts to apply for the monetization tools you are eligible for
Monitor Your Eligibility
Eligibility for monetization is not a one-time check. Regularly monitor your page’s adherence to Facebook’s guidelines and standards:
- Insights and Performance: Use Creator Studio to track performance metrics and ensure you meet ongoing requirements.
- Policy Updates: Stay informed about any changes in Facebook’s policies that could affect your monetization status.
Conclusion
Understanding your eligibility for Facebook monetization is the first step towards leveraging your content for revenue. By meeting Facebook’s Partner Monetization Policies, adhering to content guidelines, and regularly monitoring your compliance, you can maximize your chances of monetizing your Facebook presence effectively. Start by reviewing your current page status and take the necessary steps to qualify for Facebook’s monetization tools.